P a t h G u i d e T e c h n o l o g i e s w w w . p a t h g u i d e . c o m 1 . 8 8 8 . 6 2 7 . 9 7 9 7 c l i e n t s e r v i c e s @ p a t h g u i d e . c o m
hile customer service is an obvious business value proposition,
managers of warehouse and distribution centers know that to be
competitive, customer service is more important in today's world
than ever before. The growth of e-commerce and e-fulfillment means that all
brick-and-mortar retailers compete with Internet retailers, whether they have an
online business component or not. In order to keep up, many businesses compete
with Amazon's price position by providing outstanding, more personalized
customer service.
A good example is a marine supply company in Seattle that uses real-time
warehouse information to create an in-store pickup program. Customers are
automatically sent a text message as soon as an order is ready for pickup. This
gives customers the freedom to order online and collect their items without
having to wait for delivery or stand in a checkout line – a service that large e-
tailers simply cannot offer.
Following that example, you can build and maintain buyer loyalty by making it
faster and easier for customers to do business with you. Competing on price, with
the size and scale of Amazon, is practically impossible for many small and mid-
sized companies. Instead, smart companies can and should make up the
difference by delivering the kind of customer service that larger retailers find
difficult to match.
How Smart
Distributors
Use Their WMS
to Deliver a
Better
Customer
Experience
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