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Is Your Warehouse Technology Landscape Something to Regard or Regret?

Advice from true warehouse experts

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PathGuide Technologies • 22745 29 th Drive SE, Suite #150, Bothell, WA 98021 • PH: 425-438-2899 • TF: 888-627-9797 • www.pathguide.com If your customers are receiving the wrong product or incorrect quantities, what is the cost – both in overhead and, more importantly, reputation – from the frustration this causes? Human error is one of those cringe-worthy problems that puts customer loyalty – and a business's profitability – at risk. For example, human errors like transposed or incorrect numbers on manually entered shipping labels can lead to all sorts of issues with obtaining accurate freight quotes or problems with tracking orders. Our world is becoming increasingly automated, so these types of mistakes leave others questioning your commitment to their business. If I'm a customer encountering recurring issues that are a result of human error, I might question what the future holds for a company that won't invest in technology to improve operations. Technology, such as a great WMS, combined with a strong and committed management team, brings a competitive edge to most any distribution operation. 3 A simple Google search will turn up heaps of surveys and studies by McKinsey, Harvard Business Review, and numerous others from the past year about how technology transformations have increased business value and helped companies thrive throughout the pandemic. We recognize the value software and technology can deliver for our office workers (your accountants aren't still maintaining paper ledgers, are they?), but why not in our warehouses and distribution centers? Technology, such as a great WMS, combined with a strong and committed management team, brings a competitive edge to most any distribution operation. In thinking about those millennials who make up a significant share of the warehouse workforce, you have a painfully obvious dichotomy when a distributor doesn't appreciate or see the urgency in investing in software for the people that they say they value the most. It is just as important that your highly motivated warehouse workforce is recognized and appreciated for being the backbone in delivering an outstanding customer experience. Technology not only reduces your reliance on paper-based processes that directly hinder company growth, but I firmly believe it makes your company worth more to any prospective owner or investor. Increasing the value of your business.

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