PathGuide recently discussed its business growth in Canada, but did you know that the sales boundaries for the Latitude warehouse management system stretch to other parts of the globe?
As an example, Latitude has been deployed in Panama since 2009. It was selected for use by Rodelag S.A., a well-known retail chain with more than 500 employees that services the entire country. Rodelag has been a trusted name in Panama since 1950 when two prominent families, the Romeros and the La Guardias, joined forces to bring a Sears-like department store to the Chiriqui Province. Today, Rodelag offers everything from motorbikes to clothing in branch storefronts found in small towns such as Chitre as well as in the capital of Panama City.
Panama is experiencing explosive economic growth. Over the past decade, it has been one of the fastest growing economies worldwide, and dominates the growth of its neighbors in Central America. Average annual growth was 7.2 percent between 2001 and 2013, more than double the regional average. It’s estimated that its growth in 2015 will remain a respectable 6.2 percent.
Panama’s economic climate has enticed other retailers to enter the market. So how does an older, stable company like Rodelag continue to remain relevant to its customers in such a fast-growing environment? By adding technologies such as PathGuide’s Latitude Warehouse Management Software. Latitude helped it re-engineer its warehouse and distribution operations, facilitating better customer service and more efficient inventory management. The customer service element is particularly important in Panama, which does not have a long history of retail customer loyalty; for generations, residents have routinely shopped more than one retailer to compare prices. A WMS such as Latitude helps Rodelag ensure that the most needed items are in stock at its facilities, engendering customer satisfaction and repeat sales.