Customer Spotlight: Red-L Distributors

Rebecca Tonks

Customer Spotlight

Red-L Distributors has built its business by providing customers with quality products, great product selection, added value, and personal service. Based near Edmonton in Alberta, the company has been supplying Canada’s oilfield, agricultural, transportation, construction, mining, and forestry industries since 1961. Today the company offers a diversified range of products from hydraulic, industrial, and high pressure hoses and fittings to lubricants, bowie pumps, and diesel engine oil, all from its 12 locations in Alberta and British Columbia.

Why Latitude?

Red-L first implemented PathGuide’s Latitude WMS in 2007 for its advanced features and compatibility with their ERP system. As it rolled out Latitude WMS, the company was able to transform its warehouse into a cleaner, safer and much more efficient workplace by reorganizing its operations and taking full advantage of the enhanced layout and workflow. Following this successful deployment, in 2011 Red-L began using Latitude’s Vendor Managed Inventory (VMI) functionality to help its clients efficiently maintain stock levels and independently manage replenishment orders. Red-L had found traditional forms of vendor-managed inventory replenishment problematic because they were generally slow and prone to human error, resulting in increased travel time for Red-L’s sales team and lengthy replenishment cycles.

VMI orders are processed by Latitude and imported directly into Red-L’s ERP. The process is not only very efficient, it also saves a significant amount of time and reduces the likelihood of input errors. This has given Red-L a competitive advantage, and greatly reduced the burden on Red-L’s clients. In fact, 40 of Red-L’s clients now use VMI to handle product replenishment, averaging an 80 percent improvement in turnaround times.

More Information

To learn more about Red-L, visit their website at: http://www.redl.com/. More information about Latitude WMS can be found here: http://www.pathguide.com/Solutions.aspx.

The post Customer Spotlight: Red-L Distributors appeared first on Read Our Blog.

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